Магістерські випускні роботи

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Marketing Approaches in Political Branding during Election Campaigns
(2022) Mokhnach, Marta; Gnatiuk, Mykola; Oppelland, Torsten
Research Question: What are the marketing approaches in the digital political communication used in the election campaigns in the Ukrainian presidential race 2019 and in the German federal race 2021? Type of the research question is descriptive.
The Crisis of Legitimacy of The European Union on the Example of the Case of Poland
(2022) Symerenko, Marharyta; Gnatiuk, Mykola; Leisse, Olaf
Research question: What are the signs of the legitimacy crisis of the European Union in Poland?