The paper presents the results of the all-Ukrainian monitoring of the most popular printed mass
media on the coverage of the HIV/AIDS problem. Particularly, the following issues are highlighted:
the media discourse and AIDS epidemics; publication numbers and volumes; key publication topics;
key publication characters, attitudes to HIV-positive people and sources of information; argumentation
and quality of articles. The results of the research show a certain level of interest of journalists on the
HIV/AIDS issues. Still the quality and argumentation of articles needs to be greatly improved.