Том 2, випуск 1

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Browsing Том 2, випуск 1 by Subject "article"

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    Analysis of Advertisement Financial Efficiency in Pharmaceutical Sphere
    (2017) Dadashova, Pervin; Khobta, V.
    This paper defines the main trends of pharmaceutical market development in Ukraine and presents the most common measures of the demand stimulation for pharmaceutical products, primarily advertisement. The scope of the investigation included the analysis of the impact of these measures on the companies’ revenue from sales, with the use of the panel data model, and the group of products with the low income level without advertisement was defined. The respective group was additionally analyzed with the use of cluster analysis that allowed for conclusion on the most efficient demand stimulation instruments. The obtained results show that in order to perform an efficient advertisement campaign, it is necessary to analyze statistical data regarding separate products sales with the application of the methods presented in the paper.
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    New Approach to Explain Neutrality of Money
    (2017) Bandura, Aleksandr
    This paper presents a new explanation of neutrality of money in general case, regardless of the duration. It is based on the CMI-model of macroeconomic dynamics, which proposes the fundamental relationship between the efficiency of the use of production resources, money supply, inflation, and dynamics of the economic growth. This relationship is proved empirically by its testing on the examples of two completely different economies (the U.S. and Ukrainian ones). The testing period covers several consecutive real business cycles for each of these economies. According to this relationship, the value of money supply affects GDP growth rate in every period of time. Thus, monetary aggregate M2 is divided in two parts: one part is always non-neutral and the other is always neutral, both in the short run and in the long run.
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    Сorporate Corruption and Functions of Independent and Internal Auditors
    (2017) Ivakhnenkov, Sergiy
    The article aims to clarify the modern concept of corruption, identify its type, and define the role of external (independent) and internal auditors in the fight against corporate corruption. Another objective is to start a debate on the development of accounting standards and auditing techniques to detect corruption in business. The article argues that the lack of clarity regarding the responsibilities of independent auditors related to corporate corruption may induce auditors to ignore their responsibility for identifying corruption that could have a significant effect on financial reporting (because it is not required by the auditing standards). The audit standards should be modified to view corruption not only as internal fraud, which may have a significant effect on financial reporting, but also as an unlawful act.