The article explores the place of communication
as an integral part of any culture. Communication is carried
out through sign systems and is necessary for the preservation
and transfer of accumulated social experience. Communication can take the form of imitation, management and dialogue,
all of it depends on the purpose of the interaction, the nature
of the information and the specific communicative situation.
The modem socio-cultural situation is characterized by a significantly increased importance of information, communication, intensification of intercultural contacts. The social, political and economic changes that have taken place in recent
years, as well as the rapid media development, have led to
the fact that more and more people have crossed the cultural barriers that separated them and entered into a process of
interaction with representatives of other cultures.