Nation branding on Twitter accounts of Ukrainian diplomats: projecting Ukraine’s image through digital diplomacy channels
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Date
2023
Authors
Yemets, Olha
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Abstract
The paper aimed to determine the relationship between digital diplomacy on social media and nation branding through the study of how Ukraine utilizes this new media environment to project its self-portrait on Twitter accounts of its diplomatic representatives.
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Keywords
digital diplomacy, nation branding, twiplomacy, digital diplomacy channels, Ukrainian diplomacy, nation brand, national image, bachelor thesis