The results of the research presented in the monograph are determined within the framework of the initiative theme of the Department of Marketing and International Trade of the National University of Life and Environmental Sciences of Ukraine " Development of marketing at agricultural enterprises and processing enterprises " No. of state registration 0120U100630. In the complex of important socio-economic problems of the development of the Ukrainian state related to the search for ways to build and transform its economy on a market basis, it is of particular importance to solve the problems of reproduction and development of the aggregate resource potential, to develop ways to improve the processes of its formation, use and management.