Кафедра менеджменту організацій

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Browsing Кафедра менеджменту організацій by Author "Kyzenko, Olena"

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    Formation of the ecosystem of the educational program based on social networking sites technology
    (КНЕУ, 2021) Kyzenko, Olena; Hrebeshkova, Olena; Kubareva, Iryna; Verba, Veronika; Lifintsev, Denys; Gurenko, Anna
    The paper investigates the problem of transforming existing ap-proaches to the formation of new effective links between universities and all stakeholders, which becomes the basis for creating competitive educational programs. The purpose of the study is to determine the prerequisites for the formation of an ecosystem and substantiate the concept of interaction between key stakeholders of the educational program based on partnership, network communications and digital transformation. Based on results of the SWOT analysis of the acting master’s educational programs, where the authors work, the feasibility of forming information and communication space of educational program as an ecosystem with the use of all opportunities provided by digital technologies is proved, in particular: the reasons for the inefficiency of existing communication channels within univer-sity educational programs are discovered; opportunities and limitations of so-cial networking technology in the deployment of the educational program SMART platform are revealed; the concept of such a virtual space is proposed; benefits of the platform for key stakeholders in the educational program are substantially analyzed. SMART platform architectonics of the educational program is elaborated that describes deciding components of the platform consid-ering the needs of key stakeholders of the educational program and SMART principles of ecosystem formation. The request of members of the educational community for the formation of an open learning space solves the following tasks: 1) students receive direct access to all educational materials, relevant information on cooperation with companies and participation in research projects; 2) expanding the boundaries of educational products, the use of new tools and forms of educational work, the involvement of business experts in the educational process; 3) direct ac-cess of employers to program students as potential employees, which minimiz-es transaction costs for finding personnel with a high level of practical compe-tence, attracting young talents, introducing modern training content in accordance with professional standards. Such collaboration will be able to en-sure the relevance of scientific research, enhance its practical significance and facilitate the transfer of innovative technologies into the business environment. The article was prepared based on the results of the German Ukrainian Tech- nology Transfer University Internships Program 2021 (https://sites.google.com/ view/guttup/).