Кафедра зв'язків із громадськістю

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Constructing Narrative as a Method of Developing Conflictological Competence of Prospective Specialists in Advertising and Public Relations
(2017) Titarenko, Iryna
In the article the essence of constructing narrative in self-education work as a method of developing conflictological competence of prospective specialists in advertising and public relations has been revealed. The narrative itself has been defined as a conflictological method, or a method of social impact. During the pedagogical experiment constructing narrative was carried out on several stages, i.e. organization and stimulation, content and activity, effect and reflection. It has been found out that such sequences of stages promotes directing motivation and values sphere of prospective specialists in advertising and public relations to constructive conflict resolution alongside with acquiring integrated knowledge on conflictology, developing conflictological skills and acquiring practical experience of constructive conflict resolution. It has been proved that the effectiveness of the developing conflictological competence of prospective specialists in advertising and public relations is provided by a set of appropriate methods, techniques and forms of learning activity. Organisational and methodical provision included reviewing of promotional narratives, analysis of experts’ opinions on the role of narrative in the field of media communications, using quest technologies, identifying characteristics of the target audience, creating, implementing and verifying the effectiveness of narratives for internal and external audiences with the help of GoogleApps services. The obtained results can be implemented in the professional training of prospective specialists in advertising and public relations.
Intercultural Communication and Community Participation in Local Governance: the EU Experience
(2022) Parmanasova, Aisulu; Tytarchuk, Iryna; Titarenko, Iryna; Ivanova, Olena; Kurgan-Bakoveieva, Yana; Järvis, Marina
Interaction based on equality is a determining factor in an intercultural approach to mutual cross-border integration. States direct their policy vectors towards creating provisions for positive and constructive cooperation between people of different backgrounds and lifestyles with government institutions. The recognition and testing of policies and practices that promote intercultural interaction and inclusion by local governments are of particular importance in this context. The aim of the article was to identify and reveal current problems and the current state of regulation of intercultural communication and community participation in local governance in the European Union and Ukraine. Observation, analysis and survey methods were the main methodological tools. The study showed that the effective development of intercultural communication and community participation in local governance requires progress in the implementation of the overall strategies declared by the European Union. The adequacy and prospects of the intercultural cities network (ICC) are presented. Analysis of the survey of cities surveyed in the Intercultural Cities Index showed a high level of local government transformation and public participation in regional decisionmaking.
Media as a tool of manipulative technology of Russian infoaggression in the Ukrainian media space
(2022) Susska, Olha; Chernii, Liudmyla; Sukharevska, Hanna
The relevance of the study is due to the fact that with the advent of the Internet and the rapid development of new information technologies, the possibilities of propaganda, including manipulative one, influence on people in order to sow conflict situations in society, stimulate the spread of nationalist and separatist sentiments. In information wars, which occur both on a global and regional scale, online media often come to the fore, outstripping traditional ones. The article shows the features and possibilities of Internet propaganda in the framework of information aggression in the Ukrainian media space in the context of the Ukrainian-Russian conflict.
Peculiarities of conducting forum theatre as a method of developing conflict competency of prospective specialists in advertising and public relations
(2017) Titarenko, Iryna
The research paper deals with peculiarities of conducting forum theatre as a method of developing conflict competency of prospective specialists in advertising and public relations. It has been found out that directing motivation and values sphere of prospective specialists in advertising and public relations to constructive conflict resolution alongside with acquiring integrated knowledge on conflictology have been provided on the preparatory phase of the forum theatre; while developing conflict skills and acquiring practical experience of constructive conflict resolution have been carried out on the realization phase. The latter has been subdivided into warm-up, action, forum, preventive information and feedback phases. Methodical provision for developing conflict competency of prospective specialists in advertising and public relations has been given including familiarization with the essence of the forum theatre; performance planning; mastering search, analysis and processing methods; scenario development; distribution of roles; mastering techniques of contemporary theatre pedagogy; participating in exercises and games for improving body language, expressing feelings and actualizing personal experience; performing character roles by spectators, expressing opinions by the third party; performing roles of a stage director, actors and spectators of the forum theatre in turn. It has been stated that conducting forum theatre in the pedagogical process of H.E.E. will promote effective communication in external and internal professional environments of prospective specialists in advertising and public relations
Socio-communicative and cultural practices during the pandemic period
(2021) Susska, Olha; Pashchenko, Halyna
The article considers socio-communicative and cultural practices in social networks during the pandemic. The aim of the article is to identify and specify the possibilities of using social media in the formation of communicative interaction, cultural practices in modern conditions. In the context of digitalization of communicative and cultural practices, there is a need for effective use of social networks as modern media platforms and communication channels. Modern media culture is a special new form of media communication, which covers all spheres of human life: business, education, politics, culture. Social networks create a culture where reality and virtuality will acquire the same status. New online communities, new journalism, blurring of reality through virtuality, interactivity, convergence – these are the modern realities of media culture. Thanks to social networks, the role of the audience in interaction with culture has changed, its perception has been supplemented by the active participation of users in the creation of content. Now everyone has a chance to demonstrate their talent and interact directly with the audience. To stand out in the endless flow of information and win the affection of users on social networks, you need to understand their specifics and make full use of their potential. Social networks allow you to be creative, create different types of content, promote it, develop your own brands and become famous opinion leaders. A variety of cultural areas, including quite traditional ones, are now actively seeking to engage users in cultural practices. This article discusses the features of the requests and preferences of the expert circle of social network users. It also demonstrates the importance of communication and cultural practices for PR professionals, as well as journalists and media workers.
Проблема вичерпаності "антиправди" як інструмента пропаганди у дискурсі мас-медіа
(2022)
The diversity of approaches to the analysis of the means and techniques of "hybrid war" and the role of propaganda in it is an actual subject of scientific research in the sociology of mass media, social psychology, media psychology, social communications, etc. Interdisciplinarity as a trend of modern science becomes the key that allows to deeply and comprehensively analyze the problem and reveal its unexpected aspects that lead to its solution. This is also the problem of exhaustionof "anti-truth" as a tool of propaganda in the modern discourse of the mass media. Undermining authenticity and blocking citizens’ self-awareness are actually the "effects" that media propaganda of the aggressor country tries to achieve. However, these two factors cannot influence indefinitely. The human psyche is characterized by self-preservation, which is closely related to self-awareness. The fight against the loss of authenticity does not begin immediately, but when the conditions of social reality begin to intervene sharply in the "life world" of the individual and imaginary "media images" become more and more distant from the real life of a person. The more noticeable the dissonance between reality and the imaginary manipulated picture of the world, the shorter is the term of blind trust in the "anti-truth". Any "anti-truth" is quickly approaching its exhaustion, the limits beyond which the means of individualizing information exchange come into conflict with the means of propaganda. An individual who creates his own "information field" becomes a full-fledged subject of the media space. In the conditions of the globalization of information technologies, it is subjectivity and personification in the space of networks that become a prerequisite for the exhaustion of "anti-truth" and safeguards against the loss of authenticity and the blocking of the individual’s self-awareness

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