Cultural environment of national economic systems as a basis for evaluating the attractiveness while entering new markets by retail corporation
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Date
2021
Authors
Bilovodska, Olena
Ivanchenko, Kostiantyn
Journal Title
Journal ISSN
Volume Title
Publisher
MIND Journal
Abstract
The article compares the cultural environment of Ukraine, Romania, and the United States based on Hofstede model quantifies the threats and opportunities of the cultural environment based on the list of factors: a tendency to centralization, common management style, the importance of status, importance of relations in negotiations, labor mobility, conflict resolution, modesty, perception of inequality, tolerance to new ideas, the importance of strict rules in business, short-term benefits, confidence in one's views, attitude to pleasure, social norms. A comparative analysis of business etiquette of the studied countries on seven positions: greetings, personal space, gift exchange, business cards, building relationships, negotiation, and punctuality is presented in the article
Description
Keywords
cultural environment, business etiquette, factor influence, market environment, dimensions of attractiveness, article
Citation
Bilovodska O. Cultural environment of national economic systems as a basis for evaluating the attractiveness while entering new markets by retail corporation / Olena Bilovodska, Kostiantyn Ivanchenko // MIND Journal. - 2021. - Vol. 12. - 16 p. - https://doi.org/10.36228/MJ.12/2021.3