Aspects of strategic company management in the context of value marketing

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dc.contributor.authorGolovnina, Olenaen_US
dc.contributor.authorGrydzhuk, Irynaen_US
dc.date.accessioned2025-04-25T07:17:41Z
dc.date.available2025-04-25T07:17:41Z
dc.date.issued2024
dc.description.abstractThe key aspects of the development of marketing research in the context of value marketing, quality and logistics in managing the development of the organization are proposed for consideration. The main criteria of the product promotion strategy on the market and its features are determined. Classified strategies for promoting products and services on the market. The main modern toolkit of promotion strategy is considered. Оf the Мarketing of Values and socio-ethical marketing become an attribute of the development of intellectual, social, human capital, business philosophy and at the same time the most important tool for improving the image of the company and the country as a whole on the world stage. It has been proven that the Мarketing of Values is gradually ceasing to be just one of the company's activities, becoming a fundamentally new type of service, and its development has a significant impact on the socio-economic potential of business entities on national and global markets.en_US
dc.identifier.citationGolovnina, O. Aspects of strategic company management in the context of value marketing / Golovnina O., Grydzhuk I. // Development of marketing at agricultural and processing enterprises : monograph /[Bondarenko V., Sidorenko V., Hryshchenko A., ... Golovnina O., Grydzhuk I. et al.]. - Boston : Primedia eLaunch, 2024. - [Chapter] 10. - P. 387-421.en_US
dc.identifier.isbn979-8-89372-172-0
dc.identifier.urihttps://ekmair.ukma.edu.ua/handle/123456789/34333
dc.language.isoen_USen_US
dc.relation.sourceDevelopment of marketing at agricultural and processing enterprises : monographen_US
dc.statusfirst publisheden_US
dc.subjectmanagement strategyen_US
dc.subjectof the Marketing of valuesen_US
dc.subjectlogisticsen_US
dc.subjectof marketing strategy componentsen_US
dc.subjectmonograph chapteren_US
dc.titleAspects of strategic company management in the context of value marketingen_US
dc.typeBook chapteren_US
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