The art of Uniting Business and Science in Marketing
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Date
2010
Authors
Pan, Liliya
Derevianko, L.
Journal Title
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Volume Title
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Abstract
Description
Keywords
theoretical concepts of marketing, simple and effective marketing strategy, Creative Marketing Center, to establish close links of business and science in marketing, маркетинг
Citation
Pan L. V. The art of Uniting Business and Science in Marketing / [Pan L., Derevianko L.] // EBRF 2010 ["Recearch Forum to Understand Business in Knowledge Society", (10 : Co-Creation as a Way Forward)], September 15-17, Nokia, Finland : Program and Abstracts / Tampere University of Technology and University of Tampere, Aalto University. - Tampere, 2010. - P. 172–173.