Digital culture in the virtual space

dc.contributor.authorVytkalov, Serhiien_US
dc.contributor.authorPetrova, Irynaen_US
dc.contributor.authorGoncharova, Olenaen_US
dc.contributor.authorHerchanivska, Polinaen_US
dc.contributor.authorKravchenko, Anastasiiaen_US
dc.date.accessioned2025-04-04T05:15:29Z
dc.date.available2025-04-04T05:15:29Z
dc.date.issued2024
dc.description.abstractIn this article, the authors examine the impact of digital culture on the formation and development of the contemporary cultural environment in the virtual sphere. The authors discuss key aspects of digital culture, such as access to cultural resources, development of new forms of art and entertainment, global cultural exchange and dialogue, challenges for authorship and copyright, and expansion of cultural pluralism. The study presents a technology for implementing digital culture in the virtual space, which includes several stages. The first stage involves the interaction of digital and visual culture. The products of their mutual influence include digital technologies and visual creativity, social media and visual culture, digital advertising and marketing, digital games and virtual worlds, and the impact of digital transformation on visual practices. The next stage will be the mutual integration of modern media and postmodern culture. The products of their mutual influence include fragmentation and diversity of content, deconstruction and metanarratives, play with genres and forms, multimedia experience, and active audience participation. The last stage provides for the integration of cultural heritage and event practices. This can result in the organization of cultural events and festivals, the creation of thematic events and expositions, the use of technology to draw attention to cultural heritage, and the formation of communities and networks around cultural heritage. The authors identify the main competencies acquired by users in the virtual environment. Such competencies include digital literacy, information literacy, media literacy, communication skills, creativity, and innovation, as well as critical and problematic thinking. Overall, the article presents the modern paradigm of digital culture and its role in shaping the contemporary cultural landscape in the virtual space.en_US
dc.identifier.citationDigital culture in the virtual space / Serhii Vytkalov, Iryna Petrova, Olena Goncharova, Polina Herchanivska, Anastasiia Kravchenko // Multidisciplinary Reviews. - 2024. - Vol. 7. - Art. no. 2024spe033. - https://doi.org/10.31893/multirev.2024spe033en_US
dc.identifier.issn2595-3982
dc.identifier.urihttps://doi.org/10.31893/multirev.2024spe033
dc.identifier.urihttps://ekmair.ukma.edu.ua/handle/123456789/34153
dc.language.isoenen_US
dc.relation.sourceMultidisciplinary Reviewsen_US
dc.statusfirst publisheden_US
dc.subjectvisual cultureen_US
dc.subjectmodern mediaen_US
dc.subjectidentityen_US
dc.subjectcultural codesen_US
dc.subjectcultural heritageen_US
dc.subjectevent practicesen_US
dc.subjectarticleen_US
dc.titleDigital culture in the virtual spaceen_US
dc.typeArticleen_US
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