Application of the SMART Analysis Methodology to Enhance the Effectiveness of Organizational Feedback
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Date
2025
Authors
Butar, Iryna
Brazhnyk, Anastasiia
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Abstract
During the martial law in Ukraine, precise and timely feedback is crucial not only as a tool for managing performance but also as a means to support employees' emotional well-being, resilience, and motivation. In organizational practice, a variety of feedback analysis methods are employed to evaluate communication effectiveness and identify growth opportunities. For instance, the 360° feedback method collects evaluations from peers, subordinates, supervisors, and clients to provide a comprehensive analysis of professional competencies. Pulse surveys consist of short, frequent questionnaires (e.g., weekly) to monitor employee sentiment and facilitate rapid response. The Employee Net Promoter Score (eNPS) measures staff loyalty by assessing their willingness to recommend the organization as a workplace. In our study, we chose the SMART analysis methodology because it offers a dynamic yet straightforward framework that is especially valuable under continuous operational challenges. SMART evaluates feedback through five criteria: Specific—how clearly and unambiguously messages are formulated; Measurable—the extent to which one can assess the outcome or impact of feedback on employee performance; Achievable—whether proposed actions or expectations are realistic given the organization's resources; Relevant—whether feedback aligns with employees' needs and the organization's strategic objectives; and Time-bound—whether feedback is delivered at the moment when it can have the greatest effect.
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Keywords
feedback analysis methods, SMART analysis methodology, specific, measurable, achievable, relevant, time-bound, сonference materials
Citation
Butar I. Application of the SMART Analysis Methodology to Enhance the Effectiveness of Organizational Feedback / Iryna Butar, Anastasiia Brazhnyk // CloudEARTHi Conference 2025 : book of abstracts, Wrocław, Poland, 09.06 - 11.06.2025 / Wroclaw University of Science and Technology [et al.]. - [S. l. : s. n.], 2025. - Abstract ID: 121.